KARLA DE SMEDT

MEET THE CREATOR

Welcome! I’m Karla — mum, catwoman, photography enthusiast and UGC content creator based in Mechelen, Belgium. I’m a 40+ UGC creator with a strong affinity for authentic, real-life storytelling. By day, I work as an innovation manager in women’s health, which naturally deepens my interest in health, wellbeing and meaningful products. I’m the mom of two wonderful kids, Mila and Matteo. Our days revolve around everyday family life and the little moments that make a home feel warm, real and full of life. I love creating authentic, relatable UGC inspired by real-life experiences — the kind of content that feels natural and that people genuinely connect with. My interests include family and lifestyle, health and wellbeing, tech and software, sport, education, gameplay and sustainability. When I work with brands, I combine creativity with a performance mindset. I’m naturally curious and detail-oriented, and I understand how paid social ads work. That means I create content designed not only to look authentic, but also to capture attention, build trust and drive conversions. Brands can expect clear communication, reliability and high-quality content delivered on time. I especially enjoy partnering with brands that genuinely inspire me and that I feel enthusiastic about. When there’s a real connection, the content we create together feels more genuine — and that’s what audiences relate to and trust most - which ultimately helps brands connect and convert.